Advertising on WeChat moment can be effective for brands that already have a certain level of engagement in China. Fans had to follow the instructions Shake, tap and swipe to try and open the gift to find out what was inside. No wonder it has become the most popular mobile app in China with around 983 million monthly active users and the first and foremost place where both domestic and international businesses shall compete to meet their targets. WeChat Moments Ads Launched in 2015, 25 brands including Coca-Cola and Mercedes-Benz took part in the first testing campaign of the WeChat Moments ads. In its 2016 CNY WeChat marketing campaign, Burberry sent a photo of a decent cylinder-shaped gift box to its WeChat followers through the app. Perhaps, it’s LINE, Facebook, or Instagram, or multiple apps combined.īut in China, however, Chinese people’s lives depend on indeed just a single app: “WeChat,” a Chinese multi-purposes application widely regarded as China’s “app for everything” and a “super app,” for it does offer users almost everything from messaging, social media, mobile payment, taxi-hailing, appointment scheduling, to holiday planning, and many more. Matter to you and everyone in your country the most? The platform that you will use to share your daily activities, post your selfies, chats with your loved ones, check on your friends, send birthday wishes, and many more. What is WeChat Why use WeChat in your digital marketing strategy How can advertisers take advantage of WeChat Ads What formats can advertisers use in. Nobody Digital offers WeChat Marketing services including WeChat Official Account set up, Account Management and Advertising. Digital marketing for Lawyers and Law firms Looking to advertise your business in China Our Ultimate Guide to WeChat Advertising has got you covered Learn about the various ad formats, creative best. Advertising on WeChat is a booming trend: the platform has a social advertising system covering 800 million users.
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